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Build a trustworthy brand and attract your ideal clients, use beautiful images to appeal to logic, emotions and the future that people desire in their lives and their businesses.

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Ideas on how to use your headshots and professional photography to enhance your brand on 5 marketing channels.

Channel  #1: Company Website

Own your website. This is the one channel you have 100% control over. Start by making your website informative and welcoming. Add images of you, your staff, your services and your place of business. Use images to create a lasting connection with your ideal client by appealing to their emotions and their subconscious impulses when they see what you have to offer.

Company Website Checklist:

  • Home Page
  • Banner Images
  • Product and Service Pages
  • Contact Us Page
  • About Us Page
  • Meet Our Team Page
  • Testimonials Page
  • Blog Banners and Articles
  • Landing Pages
  • Leads Pages
  • Lead Magnet Pages

Channel  #2: Social Media

Make a statement. Interact with your ideal client on a personal level to stay top of mind. With social media, you get a chance to say hi without being in their face. This is where you get to tell a story and showcase your work with beautiful imagery that tells your ideal client who you are and why they should do business with you. Craft a beautiful and appealing timeline with photos that entice your clients to envision themselves working with you.

Social Media Checklist  

  • Profile Photos for LinkedIn, Facebook, Twitter, Google+, YouTube, Chamber Site and Other Membership Sites, etc.
  • Banner Images for Facebook, Twitter, LinkedIn, Google+ etc.
  • Events and Other Tab Pages on Facebook
  • Paid Advertising for Special Offers, Other Promotions, Articles, Products, and Services
  • Facebook, Instagram, Twitter, Pinterest Ads
  • Social Media Videos of Products and Behind the Scenes
  • LinkedIn Articles and Product Images
  • Social Media Pots with Positive, Inspiring, and Motivational Quotes
  • Posts of You in Action, Working Behind the Scenes, Delivering Value to Your Clients, Attending Industry Conference, Industry Events, Meeting Influencers

Channel #3: Online Marketing

Deploy autopilot systems. Use e-newsletters and email marketing campaigns to ensure that when the time is right, your ideal clients will instantly think of you when they are ready to book your services. Blogs, Facebook and Instagram advertising all allow for you to build a brand that is consistent and stands out from the crowd.

Online Marketing Checklist:

  • e-Newsletters
  • Email Campaigns
  • Web Magazines
  • Web Directories
  • Affiliate Websites
  • e-Mail Signatures
  • Podcasts
  • e-Books (Front Covers, Back Covers, and Inside Images)
  • Checklists, Guides, How-Tos, and Cheat-Sheets
  • Profile Photos for LinkedIn, Facebook, Google+, Alignable, Twitter, YouTube, etc.
  • Banner Images for Facebook, Twitter, LinkedIn, Google+, Alignable, etc.
  • Events and Other Tab Pages on Facebook
  • Advertising for Special Offers and Promotions
  • Lead Pages and Lead Magnets
  • Book Signings and Launches
  • Awards and Recognition Announcements
  • Press Releases
  • Online Advertisements
  • Media Kit and Speaker’s Bio
  • Editorial
  • Evergreen Seminars
  • Interviews
  • Product Pages on LinkedIn
  • Positive, Inspiring, and Motivational Quotes with Your Photos
  • Social Media Posts of You in and Your Team in Action, Working Behind the Scenes, Delivering Value to Your Clients,
  • Articles on LinkedIn

Channel #4: Promotional Marketing

Create powerful promotions. Create traditional flyers, brochures, calendars that can leave a memorable impression of you and your brand. Consistency is always key. Use strong, clean and timeless images to enhance your visual presentation and create a brand that converts prospects into paying clients.

Promotional Marketing Checklist

  • Business cards
  • Billboards
  • PowerPoint Presentations at Speaking Engagements for Conferences, Seminars, Workshops, and on SlideShare
  • Flyers, Brochures, Booklets, and Product Info Packs
  • Books (Front and Back Covers Plus Bio on the Inside)
  • Bookmarks
  • Worksheets, Workbooks, and Manuals
  • Presentation Folders
  • Free Standing Pull-Up Banners, and Posters
  • Postcards, Birthday Cards, Thank You Cards, Holiday Cards
  • Order Forms
  • Building Signage
  • Vehicle Signage
  • CD/DVD Labels, Inserts, and Covers
  • Product Packaging
  • Tickets to Seminars, Workshops, and Other Events
  • Speaker’s Bio for Conferences and Your Proposals
  • Cards (Birthday, Thank You, Holiday)
  • Calendars
  • Annual Reports
  • Invitations to Events
  • Fridge Magnets
  • Mouse Pads
  • Stickers and Labels
  • Framed Portraits on the Wall of You and Your Team

Channel #5: Traditional Media

Showcase your expertise. Use professional images on TV, newspapers, industry journals, local and national magazines to expand your branding proposition in a way that speaks to your ideal client.

Traditional Media Checklist:

  • PowerPoint Presentations for Speaking Engagements such as Conferences, Seminars, Workshops, LinkedIn, SlideShare
  • Flyers, Brochures, Booklets, and Product Info Packs
  • Books (Front and Back Covers Plus Bio on the Inside)
  • Bookmarks
  • Worksheets, Workbooks, and Manuals
  • Presentation Folders
  • Free Standing Pull-Up Banners, and Posters
  • Business Cards
  • Postcards
  • Order Forms
  • Building Signage
  • Vehicle Signage
  • CD/DVD Labels, Inserts, and Covers
  • Product Packaging
  • Tickets to Seminars, Workshops, and Other Events
  • Speaker’s Bio for Conferences, Expert Panels, Project Proposals
  • Cards (Birthday, Thank You for Your Business, Holidays)
  • Calendars
  • Annual Reports
  • Invitations to Events
  • Fridge Magnets
  • Mouse Pads
  • Stickers and Labels
  • Framed Portraits on the Wall of You and Your Team